Member & Market Intelligence

Regional Market Intelligence

See where deposit and loan demand is shifting across a footprint.

Peer comparison usually means three institutions you already know. This means every institution in your footprint.

What it does

Connects branch locations, deposit and loan mix, and public market data, then benchmarks growth against peer institutions county by county, flagging the moment a market segment moves faster than the current product mix.

What this demonstrates

Building a geospatial analytics tool that merges disparate sources (call report data, core exports, and public market data) into one benchmarked view a branch or product team can act on.

Geospatial data modeling and peer benchmarking
Pipeline design across call report, core, and public data sources
Translating raw signal into a branch-level, ranked recommendation

Curious how this was built?

Reach out, I’m happy to walk through the approach and compare notes with other analysts and data folks tackling similar problems.

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